When David Sued Goliath: An Underdog’s Tale

“First they ignore you, then they ridicule you, then they fight you, and then you win.”

– M. K. Gandhi.

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The Promise:

In 2012, still in my first year of college, I submitted an almost brand new Xperia U smartphone to Sony for repairs. The screen was dead but still ringing for incoming calls. Sony took the phone and vowed to repair or replace it free of cost, under warranty, within 2 weeks.

The Renege:

Three weeks later with no update, I called Sony only to find out that repairs would cost ₹13,000. Roughly 80% of the price of my phone. Yikes.

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Uber: The Digital Titanic

In February, I came across an Uber cab going the wrong way on a major road in Pune. The enraged driver caused at least one accident, and brought traffic to a grinding halt for 2 miles on both sides, then ran over me. I captured most of it on a video uploaded to facebook:

My incident is not isolated, however, and this post is not personal. At this point, the proverbial coffin has no space for any more nails. Criminally underpaid drivers, bitter employees, institutionalised sexual harrassment, evasion of law enforcement agencies, a delusional hack for a founder – Uber is a case-study in start-up oncology. Continue reading